The WOW! Auction is a game that gives Holiday Market Rewards Card holders the opportunity to bid on promotional merchandise and other giveaway items using accumulated WOW! Points. These terms and conditions incorporate all of the terms and conditions of our Holiday Market Rewards Programs which can be viewed here. If you do not agree with all of these terms and conditions, you are not authorized to participate in the WOW! Auctions.


The purpose of the WOW! Auction is to create another fun way for Holiday Market customers to redeem the WOW! Points Holiday Market gives to its Rewards Card holders who purchase eligible groceries.* Most items are promotional merchandise received from various vendors that now present another opportunity for Rewards Card holders to have some fun with their WOW! points.


The WOW! Auction is open to Holiday Market Rewards Card holders who have a current email address on file. There is no charge to participate in the auction. There is no set time or schedule for auctions. Rather, Holiday Market will periodically post promotional items as available on the WOW! Auctions page of its website, Each posted item will include a photo of the item, description and approximate value.

Holiday Market Rewards Card holders can bid with some or all of their accumulated WOW! Points during the auction time designated for each item. At the end of the designated auction time for a particular item, the Rewards Card holder bidding the highest number of WOW! Points will be awarded that item. The WOW! Points bid by the winning Rewards Card holder will be redeemed at the conclusion of the auction. If a winning bid is made by a Rewards Card holder with insufficient accumulated WOW! Points to cover that winning bid, that bid is void and the item will be awarded to the next highest bidder with sufficient accumulated WOW! Points to cover the bid.

Successful winning bidders will be notified by email (hence the requirement for a current email address). Instructions for collecting the prize at a nearby store will be sent in the notification email. Prizes will not be shipped. Prizes not claimed within 30 days of notification will be forfeited. In the event of such forfeiture, the WOW! Points redeemed for the winning bid will be returned to the account of the forfeiting Rewards Card holder.

In the event an item is lost or destroyed prior to being picked up by the winning bidder, the winning bidder's redeemed WOW! Points will be returned to his/her account. In the event a prize is damaged prior to being picked up, the winning bidder may choose to either accept the damaged item or alternatively reject that item and have his/her redeemed WOW! Points returned to the winning bidder's Rewards Card account. In no event will Holiday Market be liable for more than the number of WOW! Points redeemed by the winning bidder.

*Eligible groceries are all purchased groceries excluding fuel, alcohol, tobacco, fluid dairy products, lotto, lottery, postage stamps, money orders, CRV, event tickets, sales tax and any purchases made with WOW! Points.

Summary of Updates to Auction Site (12/31/2015)

Auto-Bidding Only (Set Maximum Bid). Placing a single bid is no longer available, Bidders must set a maximum bid amount. It is encouraged to bid the maximum amount of points you are comfortable with bidding to ensure you do not lose out on an item at the end of an auction.

Current Bid display does not Auto-Refresh, bidder must click 'Refresh' button to see most current bid on an Auction Item.

Bidding Scenario:
Two Bidders have placed the same Maximum Bid. The 'First' bidder to set their Max Bid will be marked as the 'Current Pending Winner'.
Example: Bidder A places 2000 point max bid on Auction Z. After Bidder A has set their max bid to 2000 points, Bidder B places a max bid of 2000 points. Since Bidder A set their max at 2000 points first, Bidder A will become the 'Current Pending Winner' at 2000 points.

WOW! Points will be automatically deducted from the Winning Users Rewards Card Account shortly after Auction End.